Insights

Technical Capacity Assessment Tool and Facilitator’s Guide

The purpose of the social marketing (SM) technical organizational capacity assessment (TOCA) tool is to assess an organization’s ability to implement effective social marketing programs by looking at its overall approach, management systems, and program components. The SM TOCA can help local organizations assess their technical capacity in different technical areas of social marketing based on global best practices. Measurement against these criteria will help them to assess their current capacity to implement effective social marketing programs, identify key areas that need strengthening, and highlight their program successes.